Amplitude Pricing 2026: What You Pay
Amplitude's official server-rendered capture of 2026-10-22 lists a free plan with 2M events per month forever, a Plus plan starting at $0 with the first 2M events free and scaling to 70M events, and custom Growth and Enterprise tiers with the full platform and unlimited seats on every plan.
Captured plan prices
| Captured plan | Captured price | Captured scope |
|---|---|---|
| Free | $0 — no credit card required | 2M events/month forever; 10K monthly session replays; 2,000 AI feedback records; cohort syncs (one time); limited experiments, guides and surveys; unlimited seats; AI Agents and MCP |
| Plus | Starts at $0 — first 2M events/month free, scaling up to 70M events | Everything in Free plus custom events and formulas, 20 behavioral cohorts, alerts and 2-year data retention |
| Growth | Custom, event-based pricing | Everything in Plus plus advanced behavioral exploration, currency conversion, monitoring and alerts, 20K monthly session replays, SSO and project permissions |
| Enterprise | Custom | Everything in Growth plus unlimited projects per portfolio, data access controls, unlimited monitoring and alerts, 50K monthly session replays and advanced user management including RBAC |
Captured plan limits
| Captured plan | Events | Session replays | Experiments & flags |
|---|---|---|---|
| Events (Free) | 2M/month forever | ||
| Events (Plus) | First 2M free, scales to 70M | ||
| Session replays | 10K/mo Free | — | 20K/mo Growth; 50K/mo Enterprise |
| Behavioral cohorts | — | 20 cohorts | — |
| Data retention | — | 2-year retention | — |
| Monitoring & alerts | — | Alerts | Unlimited |
Captured billing boundaries
| Captured billing boundary | Captured rule |
|---|---|
| Startup Scholarship | Companies with fewer than 20 employees and under $10M in funding receive one free year of the Growth plan |
| Tech for Black Founders | Qualifying organizations receive free, unlimited access to the Growth plan |
| MTU definition | An MTU is a unique user who triggers one or more events in a calendar month; the Free plan measures usage by event volume |
| Seat policy | Every plan includes unlimited seats |
| No trial | There is no self-serve trial — the Free plan is itself the starting point |
| No credit card | The Free plan requires no credit card and has no time limit |
Captured included capabilities
| Captured capability | Captured scope |
|---|---|
| Full platform | Every plan includes the complete platform: analytics, session replay for web and mobile, AI Agents, MCP and AI feedback |
| Experiments | Feature flags, web experimentation, activation, guides and surveys (limited on Free, expanded on paid tiers) |
| Unlimited usage items | Unlimited seats, sources and destinations, monthly feedback records and monthly agent sessions on paid Plus |
| Collaboration | Works with tools you already use; generate reports without leaving them — on every plan including Free |
| Enterprise controls | Unlimited projects per portfolio, data access controls, unlimited monitoring and alerts, and advanced user management with RBAC |
| Compliance scope | Industries served include healthcare and ecommerce; use cases span acquisition, retention, monetization, team, product, engineering and marketing |
Captured pricing and billing notes
Amplitude's captured pricing spans four tiers: a Free plan with 2M events per month forever and no credit card required, a Plus plan starting at $0 with the first 2M events free and scaling to 70M events, and custom event-based Growth and Enterprise tiers.
Plus adds custom events and formulas, 20 behavioral cohorts, alerts and 2-year data retention over the Free baseline; Growth layers on advanced behavioral exploration, currency conversion, monitoring and alerts, 20K monthly session replays and SSO with project permissions.
Enterprise completes the ladder with unlimited projects per portfolio, data access controls, unlimited monitoring and alerts, 50K monthly session replays and advanced user management including RBAC.
Every plan includes the full platform with unlimited seats; a Startup Scholarship grants one free Growth year to companies under $10M funding with fewer than 20 employees, and the Tech for Black Founders Scholarship offers free unlimited Growth access to qualifying organizations.
Pricing and no-inference rules
Plus pricing beyond the $0 start and 70M-event scale, Growth and Enterprise rates, and per-MTU costs are not inferred.
Current Amplitude offers
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Check the Best Deals page for current verified offers.