Hootsuite Pricing 2026: What You Pay
Hootsuite’s official 2026-10-21 capture in GBP billed annually lists Standard at £89, Professional at £169, and Advanced at £349 per user per month — with Enterprise custom — including the Wisdom AI teammate in every plan and a free 14-day trial without a credit card.
Captured GBP prices (per user, billed annually)
| Plan | Captured per-user monthly price (billed annually) | Social accounts | Captured scope |
|---|---|---|---|
| Standard | £89 | Up to 10 | Unlimited posts*, AI posts and images, one inbox, brand and competitor monitoring, as many user seats as needed |
| Professional (Most popular) | £169 | Unlimited | Everything in Standard plus inbox reply and workflow automation, trend forecasting up to 90 days, custom performance reports |
| Advanced | £349 | Unlimited | Everything in Professional plus review and approval, auto-routed messages, team coordination, team performance measurement |
| Enterprise | Custom via demo | Unlimited | Advanced analytics, advanced listening, SSO, custom compliance solutions |
Captured plan boundaries
| Captured boundary | Captured scope |
|---|---|
| Wisdom AI | Every plan runs on Wisdom, an AI teammate that drafts, recommends, and analyzes; includes MCP connectors |
| Trial | Free 14-day trial with no credit card, cancel anytime, no commitment |
| Trial limits | Daily posting limits of 10-20 posts per organization depending on plan; bulk scheduling not available during trial |
| Product bundles | Wisdom AI (assistant and MCP connectors), Perch (content planning and publishing), Nest (messaging and customer care), Lumen (social listening and insights), Analytics, and Advertising |
| Currency note | Prices displayed in GBP based on annual billing, excluding applicable taxes |
Captured billing and no-inference rules
The captured GBP prices billed annually are Standard £89 per user per month with up to 10 social accounts, Professional £169 per user per month with unlimited accounts, and Advanced £349 per user per month, with Enterprise custom via demo. Standard schedules unlimited posts, generates posts and images with AI, unifies messages in one inbox, and monitors brands and competitors.
Professional adds unlimited social accounts, automated inbox replies and workflows, social trend forecasting up to 90 days ahead, and custom performance reports. Advanced adds review and approval workflows, auto-routed messages to the right team members, content and customer-care coordination, and team performance measurement. Enterprise adds advanced analytics, advanced listening across social, digital, and AI, SSO, and custom compliance solutions.
Every plan runs on Wisdom, an AI teammate that drafts, recommends, and analyzes, with MCP connectors included. Product bundles captured are Perch for content planning and publishing, Nest for messaging and customer care, Lumen for social listening and insights, plus Analytics and Advertising. The trial runs 14 days without a credit card with daily posting limits of 10-20 posts per organization and no bulk scheduling.
GBP-billed monthly prices, non-UK currency prices, taxes, trial-to-paid conversion prices, and nonpublic discounts are not inferred.
Pricing and no-inference rules
GBP-billed monthly prices, non-UK currency prices, taxes, trial-to-paid conversion prices, and nonpublic discounts are not inferred.
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