Klaviyo Pricing 2026: What You Pay
Klaviyo’s official 2026-10-21 capture in USD lists a free plan up to 250 active profiles with 500 emails/month, $5 of mobile messages and $5 of Composer usage monthly, while the plan estimator at 500 active profiles shows Email at USD 20/month with 5,000 emails and Composer at USD 20/month.
Captured USD prices (free plan and estimator state)
| Captured item | Captured state (USD, 500 active profiles) | Captured detail |
|---|---|---|
| Free plan | $0 | Up to 250 profiles; 500 emails/month; $5 mobile messages/month; $5 Composer usage/month |
| Email product | USD 20/month | At 500 active profiles; 5,000 emails/month; limited-time $19 off first month |
| Composer add-on | USD 20/month | Additional Composer usage purchasable in $10 increments |
| SMS messages | USD 0.01 + provider fees per send | United States toll-free; MMS, WhatsApp, and RCS lines displayed at $0.00 + provider fees |
| Estimator total | USD 40.00/month | Email + Composer at the captured 500-profile state |
Captured free-plan boundaries
| Captured free-plan boundary | Captured scope |
|---|---|
| Profiles | Up to 250 active profiles (contacts who may receive marketing emails) |
| 500 email sends per month | |
| Mobile | $5 of mobile messages per month (region and provider dependent) |
| Composer AI | $5 of Composer usage per month |
| Analytics | Built-in reporting and dashboards, campaign performance metrics, basic segmentation, revenue attribution |
| Service | Ticket management, omnichannel support context, real-time reporting (Helpdesk) |
| Support | Email support for the first 60 days, then Help Centre, community, and training resources |
Captured billing and no-inference rules
| Billing boundary | Captured rule |
|---|---|
| Free-plan duration | Indefinite while under 250 active profiles and 500 emails per month |
| Over-limit behavior | Sending pauses until the next cycle or an upgrade; no charge for exceeding the free tier |
| Trial | Free 30-day trial displayed on Customer Hub |
| Estimator | Build-a-plan widget priced Email and Composer in USD with a monthly cost total |
Pricing and no-inference rules
The captured free plan runs indefinitely while the account stays under 250 active profiles and 500 monthly email sends, and includes $5 of mobile messages and $5 of Composer usage per month, built-in reporting, and email support for the first 60 days. Exceeding either limit pauses sending until the next cycle or an upgrade, with no charge for being over the free tier.
The plan estimator captured at 500 active profiles shows Email at USD 20/month including 5,000 emails, with a limited-time $19 off the first month, and the Composer add-on at USD 20/month with additional usage in $10 increments, for a displayed monthly total of USD 40. SMS messages are priced at USD 0.01 plus provider fees per send for United States toll-free, with MMS, WhatsApp, and RCS lines displayed at $0.00 plus provider fees.
The free tier spans Marketing (web forms, templates, social auto-replies), Composer AI tasks, Analytics and Data (dashboards, segmentation, revenue attribution), and Service Helpdesk (tickets, omnichannel context, real-time reporting), with support moving to community and training resources after 60 days.
Prices at profile counts other than 500, GBP prices on the /uk page, Data + Analytics and Service paid-tier prices, Enterprise and Professional Services pricing, exact AI credit metering, taxes, and nonpublic discounts are not inferred.
Current Klaviyo offers
Dealuva publishes offers only after checking them against official sources.
Check the Best Deals page for current verified offers.