Metricool Pricing 2026: What You Actually Pay
Metricool’s captured pricing view has Annual active with “save up to 24%,” a Monthly control, and both EUR and USD blocks. EUR cards show Free at €0/month, Starter from €16/month, Advanced from €43/month, and Custom contact; USD cards show Starter from $20/month and Advanced from $54/month. Prices verified against Metricool’s official pricing page on 2026-10-17.
Verified: Metricool pricing and fit checklist
Free forever plan; Starter from EUR 16/month and Advanced from EUR 43/month on annual billing, with savings up to 24%.
Verified: 2026-10-07
See the verified offer →Captured annual-view EUR plans
| Plan | Captured price | Captured brand ceiling | Highlighted captured scope |
|---|---|---|---|
| Free | €0/month | 1 brand | 20 scheduled posts/month, 5 competitor profiles, 30 days of analytics, AI social media assistant, and Metricool MCP |
| Starter | From €16/month | Up to 10 brands | Unlimited publishing*, up to 100 competitors, X add-on, Advanced Analytics add-on, LinkedIn, PDF/PPT reports, multiple link-in-bio, unlimited analytics history, Flows, Google Drive and Canva; 5 brands €16/month or 10 brands €29/month |
| Advanced | From €43/month | Up to 50 brands | Team/client management, roles, post approval, complete Twitter/X analytics, custom report templates, Data Studio connector, and Metricool API; 15 brands €43/month, 25 brands €69/month, or 50 brands €130 |
| Custom | Let’s talk! | +50 brands | Custom brand count, Metricool integration in your business, White Label, dedicated account manager, and custom AI assistant credits |
Captured annual-view USD plans
| Plan | Captured price | Captured brand ceiling | Highlighted captured scope |
|---|---|---|---|
| Free | €0/month as displayed | 1 brand | The USD block still displays the Free boundary as €0/month; no $0 equivalent is inferred |
| Starter | From $20/month | Up to 10 brands | 5 brands $20/month or 10 brands $37/month |
| Advanced | From $54/month | Up to 50 brands | 15 brands $54/month, 25 brands $87/month, or 50 brands $172/month |
| Custom | Let’s talk! | +50 brands | Custom brand count, White Label, dedicated account manager, and custom AI assistant credits |
Captured plan and usage limits
| Boundary | Free | Starter | Advanced | Custom |
|---|---|---|---|---|
| Brands | 1 | 10 | 50 | +50 |
| Web/blog and supported social/ad profiles | 1 | 10 | 50 | +50 |
| Scheduled posts per month | 20 | Unlimited* | Unlimited* | Unlimited* |
| Metrics storage | 30 days | Unlimited* | Unlimited* | Unlimited* |
| Competitor analysis | 5 | 100 | 100 | 100 |
| AI Social Media Assistant credits | 5 per brand/month | 20 per brand/month | 35 per brand/month | Custom |
| AI Alt Text Generator | Uses AI credits | Uses AI credits | Included; no credits needed | Included; no credits needed |
| Smartlinks themes | Not listed | 6 premium | 6 premium | 6 premium |
| Team members | Not listed | Not listed | Unlimited | Unlimited |
| Flow boundaries | Not listed | No extra cost for a limited time | No extra cost for a limited time | No extra cost for a limited time |
Captured add-on prices
| Captured add-on | Captured price | Captured boundary |
|---|---|---|
| Twitter/X add-on | $10/month per connected account | Displayed across the paid plan columns |
| Advanced Analytics — first displayed price | Starting at 10 €/12 $ per month* | Adds Metricool Studio, unlimited campaign dashboards, and 30 days of advanced historical data on any plan |
| Advanced Analytics — later displayed prices | Starting at 30 €/36 $ per month* | Displayed in the subsequent plan columns |
| Canva add-on | Contact us for more information | Price not stated |
| White Label | Contact us for more information | Price not stated |
| Hashtag Tracker — Twitter/X | $25/day | Displayed in three plan columns |
| Hashtag Tracker — Instagram | $25/day | Displayed in four plan columns |
Billing, VAT, and no-inference boundaries
The captured markup has Annual active and Monthly inactive. Annual is labelled “save up to 24%,” but the rendered capture does not expose Monthly checkout amounts; none are inferred. EUR is the active currency control, while the USD block is also retained in the same capture.
The displayed prices do not include applicable VAT. Metricool says the corresponding VAT will be calculated before signing. Unlimited scheduling may be limited by the Fair Use Policy; metrics storage is unlimited except for a 30-day Twitter/X metric-storage limit.
A Metricool brand represents a business, brand, or customer, with one profile per social network or ad platform. Paid tiers scale by brand count: 5/10 brands on Starter and 15/25/50 brands on Advanced. Twitter/X requires a paid add-on, while LinkedIn connections are displayed at 10, 50, and +50 brand boundaries.
Advanced Analytics is available as an add-on on Free and included for the first 15 days on Starter/Advanced before extension. The add-on unlocks Metricool Studio, unlimited campaign dashboards, and 30 days of advanced historical data. Base plans include 3 dashboards and 2 views/5 versions of the highlighted reporting boundaries before add-on expansion.
Paid subscriptions can be canceled at any time and remain active through the current billing cycle; the account then becomes free. Upgrades are available anytime with the paid, unused portion credited toward the new plan. Downgrades can be requested anytime but take effect at the end of the current period. Card and PayPal payments automatically generate invoices.
Metricool can be used free forever. The Free plan connects one brand with one profile for each social network, schedules up to 20 posts/month, analyzes five competitors, and retains 30 days of analytics. No unlisted monthly price, tax amount, add-on mapping, or custom renewal term is inferred.
Current Metricool offers
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Check the Best Deals page for current verified offers.