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Metricool vs Iconosquare: Social Analytics

Metricool offers a generous free plan and multi-platform scheduling with analytics from €18/month (Starter) and €45/month (Growth). Iconosquare specializes in Instagram and Facebook analytics with Starter from £8/month and Launch at £28/month.

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Verified: Metricool pricing and fit checklist

Free forever plan; Starter from EUR 16/month and Advanced from EUR 43/month on annual billing, with savings up to 24%.

Verified: 2026-10-07

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Key differences

Metricool offers a generous free plan and multi-platform scheduling with analytics from €18/month (Starter) and €45/month (Growth). Iconosquare specializes in Instagram and Facebook analytics with Starter from £8/month and Launch at £28/month.

Which should you choose?

Choose Metricool for multi-platform management with a free tier; choose Iconosquare for deeper Instagram/Facebook insights.

Check the Best Deals page for current verified offers.

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