Mixpanel Pricing 2026: What You Pay
Mixpanel's official server-rendered capture of 2026-10-22 lists a $0 free-forever plan with 1M events and unlimited seats, a Growth plan starting at $0 with the first 1M events free (slider example: $100/mo yearly vs $140 monthly at 18M events) and Enterprise up to 1T events.
Captured plan prices
| Captured plan | Captured price | Captured scope |
|---|---|---|
| Free — free forever | $0, no credit card required | Unlimited seats; up to 1M events/month; 10K session replays/month; up to 1k MEU/month for experiments; up to 10 active feature flags; funnels & retention analysis |
| Growth | Starts at $0 — first 1M events free; slider example $100/mo yearly vs $140 monthly at 18M events | Up to 20M events/month; unlimited saved cohorts, metrics and reports; up to 500K session replays/month; 5k MEU included, up to 100k MEU for experiments; up to 50 active feature flags; unlimited seats |
| Enterprise | Up to 1T events/month | Unlimited alerts and anomaly detection plus custom requirements |
| Startup Program | First year free | Companies founded less than 5 years ago with up to $8M total funding that haven't redeemed other offers |
Captured plan limits
| Captured limit | Free | Growth | Enterprise |
|---|---|---|---|
| Monthly events | Up to 1M | Up to 20M (first 1M free) | Up to 1T |
| Seats | Unlimited | Unlimited | Unlimited |
| Session replays | 10K/month | 20K/month (add up to 500K) | Customizable |
| Experiment users (MEU) | Up to 1k/month | 5k included, up to 100k | Customizable |
| Active feature flags | Up to 10 | Up to 50 | Customizable |
| Saved reports | 5 per seat | Unlimited | Unlimited |
Captured billing boundaries
| Captured billing boundary | Captured rule |
|---|---|
| Annual discount | The pricing slider shows $100/mo billed yearly versus $140 monthly at 18M events per year — a $480/yr saving with annual billing |
| Growth entry | The Growth plan starts at $0 with the first 1M events free |
| Startup program | First year free on the Startup Plan for companies under 5 years old with up to $8M total funding that haven't redeemed other offers |
| Data sources | Events from data warehouse connectors count toward the event limit like all other sources |
| Volume estimate | A slider estimates the Growth plan price across event volumes from 1M to 20M+ events per year |
| Buy online | Growth plans can be purchased directly online |
Captured included capabilities
| Captured capability | Captured scope |
|---|---|
| All plans include | Mixpanel AI, analytics, session replay, heatmaps, experiments and feature flags |
| Custom events | Combine multiple events and filters to query them at once |
| Lexicon | Define, organize and add context to events and properties used throughout Mixpanel |
| Data governance | Stop unwanted events from ingestion, designate event owners and hide new events by default with admin notifications |
| Warehouse import | Bring warehouse data in for an end-to-end view of product usage, costs and revenue |
| Data export add-on | Export events and user profiles to your cloud storage for custom analysis |
Captured pricing and billing notes
Mixpanel's captured pricing has a free-forever plan, a usage-based Growth plan and a custom Enterprise tier. Free includes unlimited seats, up to 1M events/month, 10K session replays/month, 1k experiment users/month and 10 active feature flags with no credit card required.
The Growth plan starts at $0 with the first 1M events free and scales to 20M events/month; its pricing slider shows $100/mo billed yearly versus $140 monthly at 18M events per year, saving $480/yr with annual billing, and unlocks unlimited saved cohorts, metrics and reports plus 50 feature flags and up to 100k experiment users.
Enterprise scales to 1T events/month with unlimited alerts and anomaly detection, and a Startup Program grants the first year free on the Startup Plan to companies under 5 years old with up to $8M total funding.
All plans share Mixpanel AI, session replay, heatmaps, experiments and feature flags, and supporting tools cover custom events, Lexicon event governance, warehouse import and a cloud-storage data export add-on.
Pricing and no-inference rules
Growth slider prices at other event volumes, Enterprise pricing, session-replay add-on costs and data-export add-on pricing are not inferred.
Current Mixpanel offers
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