Semrush SEO + AI Search Pricing 2026: What You Actually Pay
Semrush's captured SEO + AI Search annual sterling view shows SEO at £95.07/month billed annually instead of £113 monthly, Starter at £133.84 instead of £161, Pro+ at £201.09 instead of £242, and custom-priced Advanced. Annual billing is advertised as saving up to 17%. A separate Free plan is $0/mo, and the captured trial offer is seven days with cancellation anytime. Prices verified against Semrush's official SEO + AI Search pricing page on 2026-10-17.
Captured annual-view plans
The comparison table marks mobile data Yes for every paid tier and Share of Voice only on Advanced.
| Plan | Annual-view monthly rate | Stated monthly comparison | Websites monitored | Keywords tracked daily | AI prompts tracked daily | Highlighted scope |
|---|---|---|---|---|---|---|
| Free | $0 /mo | Not stated | 1 demo project | Not stated | Not stated | Ten reports per day across vital tools, Help Center and basic onboarding, and no credit card requirement |
| SEO | £95.07 /mo billed annually | Instead of £113 monthly | 5 | 500 | Not stated | Basic keyword and competitor research, Position Tracking, Site Audit, AI-search performance, AI sentiment, domain AI visibility reports, and custom-prompt monitoring |
| Starter | £133.84 /mo billed annually | Instead of £161 monthly | 5 | 500 | 50 | Keyword research and optimization, competitor insights, MCP access, one domain for AI brand performance, and 300 AI visibility reports per day |
| Pro+ | £201.09 /mo billed annually | Instead of £242 monthly | 15 | 1,500 | 100 | All Starter features plus historical SEO data, content optimization, keyword cannibalization analysis, and multi-location/device tracking |
| Advanced | Custom | Custom | 40+ | 5,000+ | Unlimited | All Pro+ features plus SEO share of voice, advanced API data integration, team users, reporting, and request-a-demo pricing |
Captured add-on rates
| Add-on | Captured price | Boundary |
|---|---|---|
| Additional Users | Starting at £36/mo | Individual logins for colleagues |
| Lead Generation | £72.93/mo | Branded agency-partner profile and verified badge |
| Base Report | £8.10/mo | Data from 20+ tools, GA and Search Console integrations, scheduling, PDF export, and sharing with Semrush users |
| Pro Report | £16.21/mo | Base Report features plus 20+ external integrations, timed delivery, branding/white-labeling, AI summaries, and link sharing |
Trial, billing, and no-inference boundaries
Monthly and Annually controls exist, and annual billing is marked “save up to 17%.” Both the annual-view monthly rates and the stated monthly comparison prices are retained; no other monthly/annual combination is calculated.
The captured page offers a seven-day free trial with cancellation anytime and separately lists a Free plan with no credit card required. FAQ answers about cancellation, refunds, payment methods, credit-card authorization, and plan selection are collapsed and not captured, so those terms are not inferred.
Enterprise is separately described as custom pricing with unlimited projects, custom AI prompt tracking, multi-brand workflows, custom API/integrations, SSO, governance, audit logs, a dedicated account manager, and an SLA with 24/7 support.
Current Semrush offers
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Check the Best Deals page for current verified offers.