Substack Pricing 2026: What You Pay
Substack’s official 2026-10-21 going-paid capture shows writers keeping 90% of their revenue minus credit card fees, paid subscriptions set up in minutes, full ownership of content and subscriber list, and a public estimator spanning 50 to 50,000 subscribers at $5 to $75 per month.
Captured monetization model
| Captured monetization fact | Captured state |
|---|---|
| Revenue share | Writers keep 90% of their revenue minus credit card fees |
| Paid subscriptions | Set up in just a few minutes; choose which posts are free or paid-only |
| Ownership | Own all of your content and your subscriber list |
| Estimator bands | 50 / 100 / 200 / 400 / 800 / 2,000 / 5,000 / 10,000 / 50,000 subscribers |
| Estimator prices | $5 / $7 / $10 / $15 / $30 / $75 per month |
| Displayed example | A steady base of 1,000 subscribers paying $5 each month earns $60,000 per year (page display) |
Captured estimator and earnings displays
| Captured boundary | Captured scope |
|---|---|
| Tech requirements | Zero tech knowledge required; Substack handles everything so writers focus on creating |
| Content control | Publish posts as free or only for paid subscribers |
| Displayed ad-model comparison | The ad model demands 40,000 page views every day to earn $1,000 a month |
| Displayed success examples | The Bear Cave earning more than $300,000 per year after one year; The Free Press with over a million subscribers; Popular Information with more than 100,000 signups |
Captured billing and no-inference rules
The captured revenue model pays writers 90% of their subscription revenue minus credit card fees, with paid subscriptions set up in minutes and the choice to publish posts as free or paid-only. Substack displays full ownership of content and the subscriber list as part of its independence pitch.
The public earnings estimator spans 50 to 50,000 subscribers at $5, $7, $10, $15, $30, and $75 per month, and the page displays the example that a steady base of 1,000 subscribers paying $5 each month earns $60,000 per year. Its ad-model comparison states the ad model demands 40,000 page views every day to earn $1,000 a month.
Displayed success examples include The Bear Cave earning more than $300,000 per year after one year, The Free Press growing past a million subscribers, and Popular Information passing 100,000 signups.
The exact platform fee percentage beyond the keep-90% wording, Stripe or card-fee amounts, taxes, currency availability, and any paid-add-on prices are not inferred.
Pricing and no-inference rules
The exact platform fee percentage beyond the keep-90% wording, Stripe or card-fee amounts, taxes, currency availability, and any paid-add-on prices are not inferred.
Current Substack offers
Dealuva publishes offers only after checking them against official sources.
Check the Best Deals page for current verified offers.