Wistia Pricing 2026: What You Pay
Wistia’s official 2026-10-21 capture in USD lists a Free plan at $0 with 25 GB storage, Business at $79/mo billed annually (250 GB+, 3+ users, 5,000+ monthly credits), Business + Signals at $329/mo, and Enterprise custom from 1 TB storage — with annual billing saving 20%.
Captured USD prices (billed annually)
| Plan | Captured price (billed annually) | Users / storage / bandwidth / credits | Captured scope |
|---|---|---|---|
| Free | $0/mo | 1 user; 25 GB storage; 200 GB bandwidth; 3,000+ lifetime credits | Basic video analytics, Wistia branding, virtual recording studio, agentic and transcript-based editing, AI highlights and social clips, 1 motion kit |
| Business | $79/mo | 3+ users; 250 GB+ storage; 1 TB bandwidth; 5,000+ monthly credits | Everything in Free plus remove branding, collections and playlists, CTAs and forms, advanced analytics, heatmaps, A/B testing and CSV export, 3 motion kits, dubbing add-on |
| Business + Signals | $329/mo | 3+ users; 250 GB+ storage; 1 TB bandwidth; 5,000+ monthly credits | Everything in Business plus Signals: HubSpot, Marketo, and Pardot integrations, viewer engagement data on contact records, personalized follow-up, lead scoring, pipeline and revenue impact |
| Enterprise | Custom via sales | Custom users; 1 TB+ storage; 2 TB bandwidth; 12,500+ monthly credits | Everything in Business plus Signals, team accounts, SSO, video playback protection, dedicated customer success manager, dubbing included |
Captured plan boundaries
| Captured boundary | Captured scope |
|---|---|
| Additional users | $25 per additional user on Business and Business + Signals |
| Billing toggle | Monthly or Annual (save 20%) |
| Virtual recording studio | Included on every plan |
| Agentic and transcript-based editing | Included on every plan |
| AI highlights and social clips | Included on every plan |
| Motion kits | 1 on Free; 3 on paid plans |
| Dubbing and AI audio descriptions | Add-on on Business and Business + Signals; included on Enterprise |
Captured billing and no-inference rules
The captured plans are Free at $0/mo with 25 GB storage, one user, and 3,000+ lifetime credits; Business at $79/mo billed annually with 250 GB+ storage, 3+ users, 5,000+ monthly credits, and 1 TB bandwidth; Business + Signals at $329/mo adding marketing platform integrations; and Enterprise custom from 1 TB storage with 12,500+ monthly credits.
Business removes Wistia branding and adds collections, channels, playlists, CTAs and forms, advanced video analytics, heatmaps and engagement graphs, A/B testing with CSV export, and 3 motion kits. Business + Signals layers Signals on top: HubSpot, Marketo, and Pardot integrations, viewer engagement data on contact records, personalized follow-up, lead scoring, and pipeline and revenue impact measurement. Enterprise adds team accounts, SSO, video playback protection, a dedicated customer success manager, and dubbing included.
Every plan includes a virtual recording studio, agentic and transcript-based editing, AI highlights and social clips, and a customizable ad-free player. Additional users cost $25 each on Business and Business + Signals, motion kits are 1 on Free and 3 on paid plans, and dubbing with AI audio descriptions is an add-on on Business and Signals but included on Enterprise.
Monthly-billed prices, taxes, currency conversion, exact Signals seat pricing beyond the $25 per-user figure, and nonpublic discounts are not inferred.
Pricing and no-inference rules
Monthly-billed prices, taxes, currency conversion, exact Signals seat pricing beyond the $25 per-user figure, and nonpublic discounts are not inferred.
Current Wistia offers
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Check the Best Deals page for current verified offers.