Moz Pro Pricing 2026: What You Pay
Moz's official server-rendered capture of 2026-10-22 lists Moz Pro Standard at $99/mo ($79/mo yearly), Medium at $179 ($143 yearly), Large at $299 ($239 yearly) and a $49/month entry plan for single-site individuals.
Captured plan prices
| Captured plan | Captured price | Captured scope |
|---|---|---|
| Standard | $99/mo monthly or $79/mo billed yearly ($950 first year, save $238/yr) | For small businesses that just need the basics of SEO; 1 user, 3 tracked sites, 300 tracked keywords/mo, 400K pages crawled/mo; AI Overviews by keyword, 3 AI Visibility Dashboards, 150 tracked prompts, 3 tracked AI models and 2 AI content briefs/mo |
| Medium — tagged Most Popular | $179/mo monthly or $143/mo billed yearly ($1,719 first year, save $429/yr) | For growing businesses that need SEO plus AI Search/GEO tools; 2 users, 10 tracked sites, 1,500 tracked keywords/mo (5x more than Standard), 2M pages crawled/mo; 6 AI Visibility Dashboards, 300 tracked prompts and 10 AI content briefs/mo |
| Large | $299/mo monthly or $239/mo billed yearly ($2,868 first year, save $720/yr) | For larger businesses that require all SEO and AI Search/GEO data at scale; 3 users, 25 tracked sites, 3,000 tracked keywords/mo, 5M pages crawled/mo; all Medium features with 2x higher quotas, 12 AI Visibility Dashboards, 600 tracked prompts and 50 AI content briefs/mo |
| Entry-level plan | $49/month | Designed specifically for individuals managing a single website |
Captured plan limits
| Captured limit | Standard | Medium | Large |
|---|---|---|---|
| Users included | 1 user | 2 users | 3 users |
| Tracked sites | 3 sites | 10 sites | 25 sites |
| Tracked keywords per mo | 300 | 1,500 | 3,000 |
| Pages crawled per mo | 400K | 2M | 5M |
| AI Visibility Dashboards | 3 | 6 | 12 |
| Tracked prompts | 150 | 300 | 600 |
| AI content briefs per mo | 2 | 10 | 50 |
Captured billing boundaries
| Captured billing boundary | Captured rule |
|---|---|
| Yearly discount | Paying yearly saves 20% on the Moz Pro base plan |
| First-year billing | Yearly plans bill $950 (Standard), $1,719 (Medium) and $2,868 (Large) for the first year |
| Free options | A free trial is available and a free Moz Community account gives limited access to MozBar, Keyword Explorer and Link Explorer |
| Cancellation | Cancel or change plans at any time — no questions asked |
| Additional seats | Additional user seats are $49/mo per seat on any plan level |
| Quota add-ons | Add-ons cost $10/mo per additional Campaign, $15/mo per additional 50,000 pages crawled, $20/mo per additional 200 keywords, $10/mo per additional 10,000 Keyword Queries, $25/mo per additional 5 Keyword Lists and $25/mo per additional 5 Link Tracking Lists |
| AI add-ons | Additional AI Visibility Dashboards are $20 each and additional tracked prompts are $50/mo per 100 prompts |
| Student discount | None offered; non-profit pricing exists for registered 501(c)(3) organizations |
Captured included capabilities
| Captured capability | Captured scope |
|---|---|
| Campaigns | A campaign tracks a site or URL plus three competitors, with data across up to four search engines per tracked keyword |
| Research | Keyword Explorer with a 1.25 billion+ keyword index, SERP analysis and Rank Tracker |
| Technical SEO | Campaigns, Domain Overview and Site Crawl in a centralized dashboard |
| AI suite | Moz AI in Domain Overview and Keyword Suggestions plus the AI Visibility Dashboard with prompt tracking across GPT, Gemini and Google AI Mode |
| Extension | MozBar Premium, the upgraded SEO Chrome extension, is included with Moz Pro |
| Enterprise | Moz Enterprise is quoted separately for enterprise businesses and agencies; Moz Local is a separate product |
Captured pricing and billing notes
Moz Pro's captured pricing has three self-serve tiers plus a $49/month entry plan for individuals with a single website. Standard is $99/mo ($79/mo yearly), Medium is $179/mo ($143/mo yearly) and Large is $299/mo ($239/mo yearly), with the yearly rate saving 20% on the base plan.
Quotas scale from 1 user, 3 tracked sites, 300 tracked keywords and 400K crawled pages on Standard to 2 users, 10 sites, 1,500 keywords and 2M pages on Medium and 3 users, 25 sites, 3,000 keywords and 5M pages on Large, with yearly billing of $950, $1,719 and $2,868 for the first year respectively.
Every tier adds AI and GEO tooling: AI Overviews by keyword, AI Visibility Dashboards (3/6/12), tracked prompts (150/300/600) across GPT, Gemini and Google AI Mode, weekly prompt tracking, AI prompt suggestions and AI content briefs (2/10/50 per month).
Additional user seats are $49/mo per seat, quota add-ons range from $10 to $25 per month per block, extra AI dashboards are $20 each and extra prompts are $50/mo per 100. Plans can be cancelled or changed anytime, a free trial and Moz Community account exist, and Moz Enterprise is quoted separately.
Pricing and no-inference rules
Moz Enterprise pricing, the entry plan's detailed quotas and monthly rates for the entry tier beyond the displayed $49/month are not inferred.
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