Apollo.io Pricing 2026: What You Actually Pay
Apollo.io’s captured pricing view has Annual billing active with a “Save 24%” badge. Its cards show Free at $0, Basic at $49 per seat/month billed annually, Professional at $79, and Organization at $119 with a three-seat minimum. Annual plans commit for 12 months; monthly billing is also explained but monthly card totals are not inferred. Prices verified against Apollo.io’s official pricing page on 2026-10-17.
Captured annual-billing USD plans
| Plan | Captured price | Captured credit grant | Highlighted captured scope |
|---|---|---|---|
| Free | $0 | 900 credits per seat/year, granted monthly | AI Assistant with a 5-chat limit, introductory AI Research, Contact & Account Data, 2 sequences, extensions, basic filters, 20 identified companies monthly, API access, 1 intent topic, lead management, 1 meeting event, and 150 call-recording minutes |
| Basic | $49 per seat/month, billed annually | 30,000 credits per seat/year, granted upfront | Unlimited sequences, advanced filters, 100 identified companies monthly, automated CRM enrichment, API enrichment, 6 intent topics, lead/deal management, 3 meeting events, 150 call-recording minutes, deliverability and warmup, domain/mailbox purchasing, CRM integrations, waterfall enrichment, 5 automated workflows, and US Dialer using credits |
| Professional | $79 per seat/month, billed annually | 48,000 credits per seat/year, granted upfront | Unlimited sequences with A/Z testing, AI Research and AI Lead Scoring, unlimited lead scoring, 6 meeting events, 4,000 call-recording/AI-insight minutes, automated workflows, and US Dialer using credits |
| Organization | $119 per seat/month, billed annually (min 3 seats) | 72,000 credits per seat/year, granted upfront | 12 intent topics, unlimited lead scoring, unlimited meeting events, 8,000 call-recording/AI-insight minutes, unlimited inbound routers, automated workflows, and US Dialer using credits |
Captured plan-limit matrix
| Boundary | Free | Basic | Professional | Organization |
|---|---|---|---|---|
| Record selection limit | 25 | 1,000 | 2,500 | 10,000 |
| AI writing words/month | 5,000 | 250,000 | 800,000 | 1,000,000 |
| Mailboxes per user | 1 mailbox | 1 mailbox | Unlimited Google/Microsoft + 5 SMTP | Unlimited Google/Microsoft + 15 SMTP |
| Daily email sends | 250 emails | 250 emails | Unlimited | Unlimited |
| Sequences | 2 per team | Unlimited | Unlimited + A/Z testing | Unlimited + A/Z testing |
| Intent topics | 1 | 6 | 6 | 12 |
| Website visitor identification | 20 companies/month | 100 companies/month | 100 companies/month | 100 companies/month |
| Real-time form enrichment | 5 limit | 10 limit | 10 limit | 10 limit |
| CRM enrichment | 100 per month | Automated | Automated | Automated |
| Automated workflows | 2 per team | 5 per team | 50 per team | 500 per team |
| Meeting events | 1 | 3 | 6 | Unlimited |
| Call recordings / AI insights | 150 mins | 150 mins | 4,000 mins | 8,000 mins |
| Lead score limit | 2 | 2 | Unlimited | Unlimited |
Captured credit consumption rates
| Action | Captured credit cost | Captured boundary |
|---|---|---|
| 1 credit | Verified email access | |
| Phone number | 8 credits | Verified phone-number access |
| Enrich data | 1-8 credits | Contact/company profile enrichment |
| AI research | 1 credit per run | Prospect insights, engagement, and refined filters |
| US Dialer | 1 credit per 30 seconds | Real-time calling |
| International Dialer | Varies by region | Global calling; regional price table not captured |
Captured add-on prices
| Add-on | Captured price | Captured boundary |
|---|---|---|
| Inbound Essentials | $119 per team/month, billed annually | Displayed with 1,000 identified US contacts/month, 5,000 identified companies/month, 1 router, 3 forms, and 100 enriched contacts/month |
| Inbound Max | $639 per team/month, billed annually | Displayed beside Essentials; the capture does not split the listed inbound boundaries between tiers |
| Advanced Dialer | $119 per team/month, billed annually | International Dialer, Parallel Dialer, Power Dialer, and Local Presence |
| Add-on credits | Custom slider; no unit price captured | Charged immediately, recur automatically until removed, and remain available through the current billing period |
Captured structured-offer boundary
| Structured plan | Structured price | Captured note |
|---|---|---|
| Free Plan | $0 | USD |
| Basic Plan | $49 | USD; structured as monthly |
| Professional Plan | $99 | USD; structured as monthly |
| Enterprise Plan | Contact for pricing | Structured offer; no dollar amount |
Trial, billing, credit, and no-inference boundaries
The visible Annual billing control is active and shows “Save 24%.” The captured FAQ says monthly billing pays month-to-month and can be canceled anytime at a higher effective monthly cost, while annual billing pays a full year upfront at a discounted rate and commits for 12 months. Standalone monthly card totals are not shown and are not inferred.
A separate structured offer catalog labels Free $0 and Basic $49 in USD, Professional $99 in USD with a monthly specification, and Enterprise as contact-for-pricing. It does not list the visible Organization card. Both the structured and visible-card boundaries are retained without forcing reconciliation.
Paid-plan cards offer a 14-day trial. The captured FAQ says a trial includes 75 credits and most selected-plan features; after it ends, a user can upgrade or move to the free Starter plan, which stays free with no time limit. Free-plan email campaigns can connect Gmail only, while paid plans can connect Microsoft Office or another email provider.
Credits are pooled across the team and granted upfront at each billing cycle. They reset each cycle, do not roll over, and admins can set per-user caps. Purchased add-on credits are charged immediately, recur automatically until removed, and remain available through the current period even after a downgrade.
Plan or seat upgrades take effect immediately. Plan or seat downgrades update access immediately but issue no refunds for unused time; the lower price starts with the next term. Add-on downgrades occur at cycle end. Monthly-to-annual switches are allowed anytime with proration; annual-to-monthly requires cancellation and waiting for the annual plan to expire. Cancellations take effect at the end of the current term.
“Unlimited” features have no set included usage limit but remain subject to Apollo’s Fair Use Policy. Prices exclude applicable taxes. All seats on an account must use the same plan. Standard plans are internal business use only; external products, customer sharing, or resale require a separate custom agreement. No unlisted tax, custom, or renewal amount is inferred.
Current Apollo.io offers
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Check the Best Deals page for current verified offers.