Hotjar Pricing 2026: What You Pay
Hotjar's official server-rendered capture of 2026-10-23 lists a free Experience Analytics plan with up to 200k monthly sessions, a Growth tier from $39 per month billed yearly (save 20 percent) or $49 monthly, and custom Pro and Enterprise tiers. Voice of Customer starts free and moves to $79 per month on Growth. Feature, data-access, and billing boundaries are retained.
Captured USD plan prices
| Captured product | Captured plan | Captured price | Captured scope |
|---|---|---|---|
| Experience Analytics | Free | $0 forever | Up to 200k monthly sessions; 1 project |
| Experience Analytics | Growth | From $39/month billed yearly (save 20%); $49/month billed monthly | 7k to 10m monthly sessions; 3 projects |
| Experience Analytics | Pro | Custom | 1m to unlimited sessions; up to 6 projects |
| Experience Analytics | Enterprise | Custom | Unlimited sessions and projects |
| Voice of Customer | Free | $0 forever | 100 monthly responses; 3 widgets |
| Voice of Customer | Growth | From $79/month | 500 to 100k monthly responses; unlimited widgets |
| Voice of Customer | Pro | Custom | Unlimited responses |
| Product Analytics | Free, Growth, Pro, Enterprise | Custom | Contact sales for all tiers |
Captured Experience Analytics plan inclusions
| Captured plan | Captured included features |
|---|---|
| Free | Up to 200k monthly sessions; 1 month data access; 1 project; Replays, Heatmaps, and Funnels; error and performance monitoring; basic surveys; MCP connect with up to 300 tool calls per month |
| Growth | All Free features plus 13 months data access; 3 projects; page groups; zone-based heatmaps; heatmap summaries; journey analysis; impact quantification; Sense AI chat; session replay summaries; Sense Analyst lite (beta); up to 36k AI tool calls per year |
| Pro | All Growth features plus up to 6 projects; event-based, cross-session, and cross-device journey analysis; error analysis and real user monitoring; conversion and revenue attribution; APIs; alerts; A/B testing and outcomes analysis; multi-session replay summaries; Sense Analyst advanced (optional add-on); Conversation Intelligence (optional add-on); up to 72k AI tool calls per year |
| Enterprise | All Pro features plus unlimited projects; advanced troubleshooting with real-time errors and synthetic monitoring; dedicated support and SLAs; Sense Analyst with proactive insights and visual stories; agentic memory, project context, and connectors; up to 108k AI tool calls per year |
Captured Voice of Customer plan inclusions
| Captured plan | Captured included features |
|---|---|
| Free | 100 monthly responses; 3 feedback widgets and surveys; unlimited questions per survey; 1 month response access; AI survey generator and AI summary report |
| Growth | 500 to 100k monthly responses; unlimited widgets; unlimited response access; custom colours, logo, and branding; advanced feedback targeting; embedded surveys; concept testing with images; survey performance analysis; change reaction style; AI-automated survey analysis |
| Pro | Unlimited responses; advanced styling with CSS; all Growth features |
Captured feature boundaries
| Captured feature | Free | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Monthly sessions | Up to 200k | 7k to 10m | 1m to unlimited | Unlimited |
| Data access | 1 month | 13 months | 13 months | 13 months |
| Projects | 1 | 3 | Up to 6 | Unlimited |
| APIs and alerts | Not included | Not included | Included | Included |
| Zone-based heatmaps | Not included | Included | Included | Included |
| A/B testing | Not included | Not included | Included | Included |
| Dedicated support and SLAs | Community and AI-powered | Standard | Priority | Priority with CSM |
Captured pricing and billing notes
Growth plan prices shown reflect yearly billing with the advertised 20 percent saving; the monthly rate for Experience Analytics Growth is $49 per month. The starting price scales with the selected monthly session volume.
Annual payment by credit card or PayPal earns a 20 percent discount before VAT; this discount does not apply when paying by invoice. A further 10 percent discount applies to the lowest plan when subscribing to two paid Growth-tier plans.
Every new account starts with a free 15-day trial of the Growth plans; no payment details are required and no auto-charges apply.
All new Growth plan accounts include a 30-day money-back guarantee. Monthly subscriptions can be cancelled at any time by downgrading to the Free plan; the downgrade takes effect at the end of the current billing cycle.
Prices cover the entire account within one geographic region, not per site. European customers are billed in Euros; customers outside Europe are billed in US dollars.
Session and response limits reset monthly. When the limit is reached, no new heatmap, funnel, or survey data is captured until the next reset; upgrading adds more sessions or responses.
Pricing and no-inference rules
All prices, session limits, and feature boundaries on this page are copied from the official Hotjar (Contentsquare) pricing capture dated 2026-10-23; no rate, limit, or feature has been inferred or projected beyond what the capture lists.
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